SEO agency meeting checklist
https://seoyolo.com/guides/questions-to-ask-seo-agency/

Agency: ____________________
Meeting date: ____________________
Your priority service and customer: ____________________

1. Which work would you help us win, and is there demand for it?
Answer:
Evidence or example:
Outstanding question, owner and date:

2. Can you show relevant results and explain what caused them?
Answer:
Evidence or example:
Outstanding question, owner and date:

3. Where would you start, and why?
Answer:
Evidence or example:
Outstanding question, owner and date:

4. Who will implement the recommendations?
Answer:
Evidence or example:
Outstanding question, owner and date:

5. Will we meet the people doing the work?
Answer:
Evidence or example:
Outstanding question, owner and date:

6. Does the fee cover the whole job?
Answer:
Evidence or example:
Outstanding question, owner and date:

7. How will we measure qualified enquiries and sales?
Answer:
Evidence or example:
Outstanding question, owner and date:

8. When should we review progress, and what would change the plan?
Answer:
Evidence or example:
Outstanding question, owner and date:

9. Can we keep control of accounts and leave cleanly?
Answer:
Evidence or example:
Outstanding question, owner and date:

10. Which link-building methods would you use?
Answer:
Evidence or example:
Outstanding question, owner and date:

11. Will AI handle our content or business information?
Answer:
Evidence or example:
Outstanding question, owner and date:

12. How would you test claims about AI search visibility?
Answer:
Evidence or example:
Outstanding question, owner and date:

Before signing: confirm scope, total costs and tax treatment, minimum commitment, internal responsibilities, first review, ownership and handover. Ask the agency to confirm disputed or missing points in writing.