SEO business case approval memo
SEO Yolo | https://seoyolo.com/resources/seo-business-case-template/

Decision requested  
Approve [defined work] with [supplier], subject to [material conditions]. Decision needed by [actual date and reason].

Business objective  
We want more [type of work] from [customer type] in [service area]. We can currently fulfil [capacity or constraint].

Why consider this now?  
[Actual business trigger. Include the consequence of waiting only where supported.]

What we know  
[Two or three relevant observations, with sources and dates. Separate measured facts from interpretations.]

Recommended approach  
[Work proposed, first priorities and why they fit our objective. State what is excluded.]

Other options  
[Credible alternatives, including internal delivery, another channel or deferral where relevant. Explain the trade-offs.]

Financial exposure
[Supplier fee, payment timing and VAT treatment. Separate implementation costs. Optional spending requiring approval. Internal time. Actual minimum commitment and notice terms. Total planned cost for the assessment period, plus any commitment extending beyond it.]

What must be true for this to pay?
[Contribution per additional customer or project, the period that value covers and the qualified-enquiry close rate. Record the break-even threshold, scenario assumptions and missing inputs.]

Who does what?  
[Internal lead] coordinates. [Subject expert] supplies knowledge. [Reviewer] approves content. [Developer] implements agreed changes. [Sales owner] follows up and records enquiries. [Supplier] delivers [scope].

Uncertainty and dependencies  
[What could change the plan, delay implementation or weaken the business case?]

First review
On [date], check whether [agreed work] was delivered, what changed in [relevant visibility and enquiry measures], and whether enough sales have matured to assess commercial results. [Named owner] decides whether to continue, change the plan or stop, within the contract terms.

Outstanding questions and next action  
[Question, named owner and next action/date.]