Packaging SEO Case Study: Fencor and Manor Packaging

The client: Fencor and Manor Packaging

Fencor and Manor Packaging make corrugated boxes and packaging in Peterborough and deliver across the UK. We've worked with them for over a year.

Packaging buyers want a supplier close enough to deliver quickly and reliably. They search for corrugated packaging in their own town or county, and they mostly found national suppliers or nobody local at all.

What we did

Town and county pages

We built pages for the towns and counties Fencor and Manor Packaging deliver to, from Peterborough and Huntingdon out to Norwich, King's Lynn, Milton Keynes and Nottingham. Each page tells a buyer in that area what they can get and how to order it.

This is the part of local SEO that's easy to get wrong. Dozens of copy-and-paste pages with the town name swapped in don't work, and Google has said so for years. The pages have to be useful to someone in that place.

Industry pages and guides

Industry pages, such as electronics packaging, and guides that answer what buyers are asking now. A guide on why packaging costs are rising in 2026 went from nothing to 109 clicks in three months.

The results

Clicks to individual town pages, comparing July to September 2025 with July to September 2026:

Added together, they're a steady stream of local buyers finding the business for the first time.

Calls, emails and forms

Calls, emails and form clicks recorded in Google Analytics, from visitors who first landed on a town page, went from 3 to 16, comparing January to September 2025 with January to September 2026. Across the whole site they went from 47 to 142.

How we measured this

Every search figure on this page comes from the client's own Google Search Console and Google Analytics 4 accounts. We compare July to September 2025 with July to September 2026 for clicks, and January to September for enquiries, because that gives a like-for-like season.

We use clicks, not impressions or average position. In September 2025 Google changed how results pages are counted, and almost every website's impressions fell and average position "improved" overnight. Clicks weren't affected, so clicks are what we show.

Google also hides the wording of some searches for privacy. Figures for searches without the company name only count the searches it does show, so the real numbers are higher.

See how we approach SEO for packaging companies, or ask for a free audit.