Insights & guides

The SEO YOLO blog

Plain-English SEO for industrial and commercial B2B businesses, how to get found, get chosen, and win the high-value leads your competitors are taking.

FeaturedLink building

What Is Link Building In SEO?

Link building is not about chasing mass backlinks. It's about earning real trust from relevant sources. Here is what that looks like for UK industrial businesses.

Josh Willett · 12 Nov 2025 · 6 min read

Fundamentals

What Is SEO?

When customers search online, will they find you or your competitors? Search Engine Optimisation ensures your business appears where it matters most.

Josh Willett · Nov 2025

Fundamentals

What Is Off-Page SEO?

Off-page SEO is everything done outside your website to build your reputation. It's how Google and new customers discover and trust your business.

Josh Willett · Nov 2025

Fundamentals

What Is Keyword Research?

Keyword research finds the exact phrases your customers type into Google. Getting it right is the difference between traffic that converts and traffic that doesn't.

Josh Willett · Nov 2025

Fundamentals

What Is On-Page SEO?

Every sale, call or click starts with one thing: how clearly your website communicates to both search engines and customers.

Josh Willett · Nov 2025

Fundamentals

What Is Technical SEO?

Ever wondered why competitors appear above you, even when your content is better? Nine times out of ten, it's technical SEO.

Josh Willett · Nov 2025

Local SEO

What Is Local SEO?

When a facilities manager searches "air compressor repair near me", is it your business they find? Or your competitor? Local SEO decides.

Josh Willett · Nov 2025

Industry-Specific Expertise for Local SEO

Strategy

Why Industry-Specific Expertise Is the Difference

Generic agencies apply the same playbook to every business. Here's why an industry-first approach delivers better results for B2B.

Josh Willett · 13 Mar 2025

Local SEO

The Benefits of Local SEO for B2B

Local SEO puts your business in front of buyers at the exact moment they're ready to act. Here are seven proven benefits.

Josh Willett · 11 Mar 2025

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