Compressed Air SEO Case Study: Anglian Compressors

The client: Anglian Compressors

Anglian Compressors supplies, installs and services compressed air equipment for factories across East Anglia, and is part of Atlas Copco. We've worked with them for over three years.

Their buyers are maintenance engineers and site managers. Most of them don't start by searching for a supplier. They start with a problem: a compressor tripping the breaker, oil in the air lines, a receiver tank that might be the wrong size.

Whoever answers that question well is in the best position when the engineer decides who to call.

What we did

We built a library of practical guides around the faults and decisions Anglian's buyers search for. Each one answers the question properly, in plain English, and points the reader to the service team when the fix needs an engineer.

We kept them specific. "How to size an air receiver tank" and "why is my compressor tripping the breaker" are questions an engineer asks on a bad day, not topics picked to fill a blog calendar.

We also kept the service and product pages up to date, so that a reader who arrives on a guide can find the right next step.

The results

The table compares July to September 2025 with July to September 2026.

The homepage grew by 40% as well, from 191 clicks to 268.

Named by ChatGPT

Every month we ask ChatGPT, with web search switched on, five questions a buyer in East Anglia might ask, three times each.

ChatGPT already recommends Anglian to a factory in Norfolk that needs an annual service on its Atlas Copco compressor, and to one worried about the energy cost of its compressed air. Those are exactly the jobs Anglian wants.

How we measured this

Every search figure on this page comes from Anglian's own Google Search Console. The ChatGPT results come from our own monthly tests. We compare July to September 2025 with July to September 2026 because that gives a like-for-like season.

We use clicks, not impressions or average position. In September 2025 Google changed how results pages are counted, and almost every website's impressions fell and average position "improved" overnight. Clicks weren't affected, so clicks are what we show.

What this means for an equipment supplier

If you sell or service equipment, your buyers have problems before they have a shortlist. Answer those problems better than anyone else, link the answer to your service, and keep the site readable for both Google and AI tools.

See how we approach SEO for air compressor companies, our pricing, or ask for a free audit.